Dirty Lemon launches bold tech-enabled retail concept in NYC

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Long Lines Form Outside Seattle’s New Amazon Go Store. Credit – Instagram/artholladay via Storyful0:13

Dirty Lemon launches bold tech-enabled retail concept in NYC

Seattle, Washington’s new Amazon Go store drew large crowds and long lines on its opening day, Monday, January 22. The store is cashierless, with what Amazon calls a “Just Walk Out Shopping Experience.” According to Amazon, the customer could download the Amazon Go app, walk into the store, grab what they want and are able to leave the store – Amazon technology can detect what items were selected and purchased. Shortly after the purchase, a receipt is sent to the customer. The flagship store debuted on Seattle’s Seventh Street on Monday. WBIR reported more than 100 customers lined up outside the store to be one of the first shoppers, and by 8 a.m. Monday, Amazon staff were restocking shelves. One customer told WBIR he was in-and-out of the store in under a minute. Credit: Instagram/artholladay via Storyful

  • January 23rd 2018
  • a year ago
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Dirty Lemon launches bold tech-enabled retail concept in NYC

Dirty Lemon launches bold tech-enabled retail concept in NYC

Dirty Lemon’s healthy elixirs have been taking over the wellness scene in America in recent years. Picture: SuppliedSource:Supplied

CASHIERLESS technology just took on a whole new meaning — and this model is all about trust.

Dirty Lemon, a beverage brand that only sells its products via text message, has just opened up its first permanent bricks-and-mortar store in New York’s Tribeca neighbourhood. Inside the narrow space, called The Drug Store, customers will find rows and rows of the brand’s increasingly popular health drinks.

Something they won’t find? A cashier, or a checkout counter for that matter.

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proud moment — we opened our first retail store in NYC today ?. The Drug Store (293 Church St – Tribeca) is stocked with all of your favorite DL flavors. stop by & take what you need — txt us after & we’ll charge it to your account. First bottle free for current customers this week only ?

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The unique retail concept mirrors Amazon’s cashier-free Go stores, where customers use the Amazon Go mobile app to enter the store and the e-tail giant’s ‘Just Walk Out’ technology automatically debits shoppers’ accounts for the items they take.

But, unlike Amazon Go, which now has five stores either open or in the works across America, Dirty Lemon is all about the honour system. The beverage company with a cult following invites anyone to walk in, choose one of their bottled elixirs from the fridge, and walk right out.

Dirty Lemon launches bold tech-enabled retail concept in NYC

Can unmanned stores reshape the retail game? Picture: Dirty LemonSource:Supplied

It’s as easy as “grab a bottle, send us a txt, move on w/ your life,” the Dirty Lemon team explained in an Instagram story announcing the opening.

So it’s basically a walk-in vending machine where customers can grab a beverage on the go without even having to take out their wallet.

To pay, shoppers simply text Dirty Lemon which beverage they picked up and within five minutes, a 24-hour customer representative charges their credit card (new customers are prompted to open up an account).

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instead of sweating buckets today, try grabbing a properly chilled +rose from @bridgesgeneral ??

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“We’re moving beyond experiential marketing and into experimental — this type of engagement enables the convenience customers have come to expect from our brand,” Zak Normandin, CEO of Dirty Lemon said in a statement.

“Our customer prefers conversational interaction — we’re committed to a transaction process that eliminates all unnecessary steps.”

Of course, a few safety precautions have been implemented, including cameras installed to monitor the space, a heat map tracker to see how many people are entering, and a RFID tracker to see what products are taken out of the refrigerators.

Dirty Lemon launches bold tech-enabled retail concept in NYC

The Drug Store in NYC’s trendy Tribeca neighbourhood. Picture: SuppliedSource:Supplied

It’s certainly a bold tech-enabled move for Dirty Lemon, whose health-focused drinks hit the market in 2015 and are typically sold online by the case via SMS.

The bottled elixirs are available in range of flavours, including charcoal, matcha, ginseng, an anti-ageing rose tonic, sleep tonic, and a beauty elixir containing collagen — all purporting to boost different aspects of your health.

While Australia is yet to get its first “grab and go” concept store, several companies in China even beat Amazon to the punch. Staffless shops have been sprouting up across Asia in recent years as customers become increasingly interested in faster self-service technologies in large commuter cities.

Perhaps it’s only a matter of time before the unmanned shop model hits Aussie shores.

Dirty Lemon launches bold tech-enabled retail concept in NYC

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